The show was both a commercial and a critical success.
The first series episode "Hamlet" won two awards for "Outstanding Individual Achievement in Animation" (one for the animators and one for the designers and director) at the 1993 Emmys, and a Gold Award at the 1993 New York Festival.
The second-season episode "The Winter's Tale" also won the "Outstanding Individual Achievement in Animation" at the 1996 Emmys.
The animators then took the voice recordings back to Moscow and began to animate them.
The series was conceived in 1989 by Christopher Grace, head of animation at S4C.
Grace had previously worked with Soyuzmultfilm on an animated version of the Welsh folktale cycle, the Mabinogion, and he turned to them again for the Shakespeare project, feeling "if we were going to animate Shakespeare in a thirty-minute format, then we had to go to a country that we knew creatively and artistically could actually deliver.
At this stage, the project was overseen by Dave Edwards, who co-ordinated the Moscow animation with S4C.
Edwards' job was to keep one eye on the creative aspects of the productions and one eye on the financial and practical aspects.